first direct is a telephone and internet bank with a distinct personality. first direct do things differently, challenge the accepted norms in banking and innovate to meet their customers’ changing needs.

When first direct opened for business at midnight on Sunday 1 October 1989, first direct was the UK’s first telephone bank open 24 hours and seven days a week. The concept was the response to growing dissatisfaction from customers to the existing banking system and its success launched a revolution, which has seen direct banking become the norm rather than the exception. first direct is now the UK’s largest direct bank, with over 1.2 million customers who can access their banking when, where and how they want to and with an unrivalled reputation for amazing customer service.